The information society : The home

Willingness to buy by telephone

cute graph

another cute graph


Data
                               Total UK       Affluent, confident 
                              population        and interested
Clothes                           42                 57
Holiday                           39                 61
Car insurance                     30                 61
Airline ticket                    26                 65
Hotel rooms                       24                 65
Soft furnishings                  20                 41
Life insurance                     8                 22
Home computer                     10                 47
Groceries                          8                 13
Microwave                          7                 28
Current account                    7                 30
Life insurance                     8                 22
Health insurance                   7                 30
New car                            5                 15
Mortgage                           5                 19