Information Technology and Business Strategy
Ewan Sutherland Visiting Instructor
30th and 31st August
4th September 1995 -- Labor Day -- No classes
5th September 1995
Technology Center session: Introduction to the World Wide Web
- What opportunities does the World Wide Web offer in reaching
- Which industries and services are leading the way to exploit
- In what ways is marketing on the World Wide Web different
from traditional marketing?
- Who will be the key players in supplying the technology?
- Who is most threatened by the opportunities presented by the
World Wide Web?
- Web Proficiency Course (http://www.cs.purdue.edu/homes/vanecek/cs490w/homepage.html)
The information society
6th and 7th September 1995
Lecture: The information society
- James Quinn and Martin Baily (1994) "Information Technology;
increasing productivity in services" Academy of Management
Executive 8 (3) 28-51.
11th and 12th September 1995
Case: Singapore TradeNet (A): A Tale of One City (HBS 191-009)
Singapore TradeNet (B): The Tale Continues (HBS 193-136)
- What was Lee Kuan Yew's vision for Singapore?
- What challenges did he face in reaching his goals?
- Who were the major stakeholders involved in the redesign of
- Was the process used to implement TradeNet successful? What
factors contributed to this outcome?
- What effect will TradeNet have on countries outside the Pacific
Privacy and Security
13th and 14th September 1995
Lecture: Security and hacking
- Clifford Stoll (1988) "Stalking the Wily Hacker"
Communications of the ACM 31 (5) 484-497.
18th and 19th September 1995
Case: Lotus MarketPlace: Households (HBS 9-392-026)
- Did MarketPlace constitute a real threat to privacy?
- Would better presentation have helped?
- Should consent for the use of data in marketing always be
- Can the rights of personal privacy and the desires of direct
marketers be reconciled?
- Is self-restraint an adequate social control or is legislation
- Eric A Weiss et al. (1990) "Self-Assessment" Communications
of the ACM 33 (11) 110-132.
The IT industries
20th and 21st September 1995
Lecture: The Global Information Technology Industry
- Steven E Prokesch (1993) "Mastering Chaos at the High-Tech
Frontier; an interview with Silicon Graphics's Ed McCracken"
Harvard Business Review 71 (5) 134-144. (Reprint
- T J Rogers (1990) "No Excuses Management" Harvard
Business Review 90 (4) 84-98. (Reprint 90409)
25th and 26th September 1995
Case: Ira C Magaziner and Mark Patinkin (1989) "Fast Heat;
how Korea won the microwave war" Harvard Business Review
67 (1) 83-92. (reprint 89114)
- What was the strategic vision of Samsung?
- How did Samsung acquire and transfer the sophisticated technology?
- What rôle did smart people play in this story?
- How did US-based manufacturers allow this to happen?
- What is stopping this being repeated in other sectors?
- Andrew Rappaport and Shmuel Halevi "The Computerless
Computer Company" Harvard Business Review 69 (4)
pp 69-80. (Reprint 91411)
Managing the Information Technology Function
Presentation: Group 1
27th and 28th September 1995
Lecture: Organisational Learning
Presentation: Group 2
2nd and 3rd October 1995
Case: MSAS Cargo International: Global Freight Management, Strategic
Information Systems (SMU Cox MIS 92001.1)
- How would you assess the project management of UNITEL 21?
- What went wrong?
- What went right?
- What advice might Warren McFarlan offer?
- What recommendations might you offer to Tom Loughead and Bob
Hackett as they look forward? To Brian Clayton?
4th and 5th October 1995
Presentation: Group 3
Case: Tele Danmark EDB: Building a strategic information architecture
- What are the problems which IT caused in this merger?
- What were the risks involved and how serious were they?
- How might the process have been accelerated?
- How should IT be organised for the future?
Monday 9th October 1995 -- Columbus Day -- No classes
10th October 1995
Technology Center session: World Wide Web and News revisited.
- How far are we from the virtual classroom and the Global Virtual
- What is the WWW good for?
- What are Newsgroups good for?
- What can we not do over the Internet?
- What can we do better over the Internet than on the campus?
11th and 12th October 1995
Presentation: Group 4
Case: Exxon Chemical (IMD 393-028-1)
- What defines world-class?
- Is benchmarking a useful approach in information technology?
- Is Exxon benchmarking information, information systems or
- What are the characteristics of I/IT/IS performance on which
Exxon can be judged?
- How important is world-class IT to Exxon?
- How might we benchmark MGMT 550?
16th and 17th October 1995
Presentation: Groups 5 and 6
Lecture: Changing the Mindset
18th and 19th October 1995
Presentation Group 7
Case: Otis Elevator (HBS 191-213)
- Describe the information and communications needs of the maintenance
and repair mechanics?
- Evaluate the approaches taken by field offices to address
the organization and communications problems of the Otis field
- What difficulties should Bird anticipate with the roll-out
of the Keyed Data Terminal (KDT) and Otisline Scheduled Maintenance
- What actions can Bird take to mitigate some of these problems?
23rd and 24th October 1995
Presentation: Group 8
Case: KPMG Peat Marwick: The Shadow Partner (HBS 9-492-002)
- What technologies does the KPMG Shadow Partner Project require?
- What alternative technologies are (or might very soon) be
- What organizational barriers stand in the way of the Shadow
- Should a full systems implementation be authorized? Why or
- How might a product champion handle the implementation?
Business Process Redesign
25th and 26th October 1995
Presentation: Group 9.
Case: Pacific Bell: Centrex Reengineering (HBS 9-195-098)
- How would you evaluate the Centrex Reengineering project?
- Why has the pace of change been less than was initially expected?
- What other implementation or project management approaches
could have been employed to further success?
- What lessons can be learned for future projects?
- What advice would you give to Pacific Bell senior management
as they move towards Core Process Re-engineering?
- Michael Hammer (1990) "Reengineering Work; Don't Automate,
Obliterate" Harvard Business Review 68 (4)
104-112. (Reprint 90406)
- Thomas Davenport and James E Short (1990) "The New Industrial
Engineering; IT and Business Process Redesign" Sloan Management
Review Summer, pp. 11-27. (Reprint )
30th October 1995
Guest lecture: K Hugh Macdonald
31st October 1995
Lecture: Colonel Edward R Guthrie (US Department of the Army)
"Transformation in the Army"
1st and 2nd November 1995
Case: Raymond Caron, Sirkka Jarvenpaa and Donna B Stoddard (1994)
"Business Reengineering at CIGNA Corporation: experiences
and lessons learned from the first five years" MIS Quarterly
18 (3) 233-250.
- How has CIGNA achieved its success in BPR?
- How unorthodox has CIGNA been in its use of BPR?
- Has it obliterated or made mythic changes?
- What lesson are there for others?
- Has the tide turned on BPR?
- James E Short and N Venkatraman (1992) "Beyond Business
Process Redesign; redefining Baxter's business network"
Sloan Management Review 34 (1) 7-21.
- Thomas Davenport and Donna Stoddard (1994) "Reengineering;
Business Change of Mythic Proportions?" MIS Quarterly
18 (2) 121-127.
- Gene Hall, Jim Rosenthal and Judy Wade (1993) "How to
Make Reengineering Really Work" Harvard Business Review
71 (6) 119-131.
Strategic Information Systems
6th and 7th November 1995
Lecture: From OLTP to Strategic Alignment Process
- Michael Porter and Victor Millar (1985) "How Information
Technology Gives you Competitive Advantage" Harvard Business
Review 63 (4) 149-160. (Reprint 85415)
- David Feeny and Blake Ives (1990) "In Search of Sustainability;
reaping long-term advantage from investment in information technology"
Journal of Management Information Systems 7 (1)
8th and 9th November 1995
Case: Seven-Eleven Japan Co. Ltd
(on World Wide Web)
- How innovative has Seven-Eleven Japan been?
- What was the nature of the success of Seven-Eleven Japan?
- Does it have a distinct IT strategy?
- Having acquired Southland what should Seven Eleven Japan Company
- N Venkatraman (1994) "IT-Enabled Business Transformation;
from automation to business scope redefinition" Sloan
Management Review 35 (2) 73-87.
13 and 14th November 1995
Case: Duncan G Copeland and James L McKenney "Airline Reservation
Systems; lessons from history" MIS Quarterly 12
(3) 350-370. and Max D Hopper (1990) "Rattling SABRE;
new ways to compete on information" Harvard Business Review
68 (3) 118-125. (Reprint ?)
- What allowed American Airlines to go beyond efficiency gains?
- How significant a competitive weapon has been and is SABRE?
- Should American Airlines go direct to customers, by-passing
- Tom Malone, JoAnne Yates, and Robert Benjamin (1989) "The
Logic of Electronic Markets" Harvard Business Review
67 (3) 166-170. (Reprint 89311)
- Robert Benjamin and Rolf Wigend (1995) "Electronic Markets
and Virtual Value Chains on the Information Superhighway"
Sloan Management Review 36 (2) pp 62-72. (Reprint
15th and 16th November 1995
Case: Soumitra Dutta and Yves Doz "Linking Information Technology
to Business Strategy at Banco Comercial Português"
Journal of Strategic Information Systems 4 (1) 89-110.
- In such a conservative environment how did BCP develop such
on avant garde strategy?
- How did NoveRede overcome being locked out of the Multi-Banco
chain of cash dispensers?
- How did BCP develop new applications?
- How much competitive advantage can IT offer BCP in the future?
20th and 21st November 1995
Case: Eastman Kodak Co: Managing Information Systems through Strategic
Alliances (HBS 9-192-030)
- What core competencies in IT does Kodak require to fulfill
- Evaluate the selection of partners by Kodak.
- How do you tell someone he/she is being 'outsourced'?
- How do you decide what can be done inside and what can be
- What are the CSFs in 'managing' outsourcing?
Richard L Huber (1993) "How Continental Bank Outsources its
'Crown Jewels' " Harvard Business Review 71 (1)
121-29. (Reprint 93102)
F Warren McFarlan and Richard L Nolan (1995) "How to Manage
an IT outsourcing Alliance" Sloan Management Review
36(2) pp 9-26. (Reprint 3621)
Mary C Lacity, Leslie P Willcocks and David F Feeny (1995) "Maximize
Flexibility and Control" Harvard Business Review
73(3) 84-93. (Reprint 95306)
John Cross (1995) "British Petroleum's Competitive Approach"
Harvard Business Review 73 (3) 94-102. (Reprint
22nd November 1995
Guest lecture: to be announced
23rd November 1995 -- Thanksgiving recess -- no classes
CEOs, CIOs, MBAs and other TLAs
27th and 28th November 1995
Case: Back Bay Restaurant Group Inc (Georgetown University School
- Does the IS function have a future?
- Michael Earl and David Feeny "Is your CIO Adding Value"
Sloan Management Review 35 (3) 11-20. (Reprint 3531)
Presentations for Building an Information Business
29th and 30th November 1995
4th and 5th December 1995
6th and 7th December 1995